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SBMRY.PK Market Currents
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May 2 MillerCoors (SBMRY.PK) fires its ad agency despite seeing its Coors Light brand topple Anheuser-Busch InBev's (BUD -0.3%) 20-year stranglehold on the top two spots of the beer sales rankings. The problem, it appears, is with performance with Miller Lite which saw shipments and market share slip in 2011. The bigger issue: Consumers are increasingly shifting preferences to craft beers - slowly turning on its head the days of a handful of light beers controlling a bulk of the market.
Comment![Consumer, Global & FX]
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Mon, Jan 17, 2011
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